NEW SMIRNOFF® FLAVOURED VODKA PRESENTS ORIGINAL TAKE ON A CLASSIC;
VAST ICE SCULPTURE OF THE LIVER BUILDING CLOCK TOWER TO ARRIVE IN LIVERPOOL THIS SEPTEMBER
The replica, measuring 5 metres long by 3.75 metres high, will celebrate the national launch in Liverpool of 2 new flavours of vodka; Green Apple Smirnoff and Lime Smirnoff.
Liverpool is one of five cities in the UK simultaneously showcasing an ice sculpture of a symbolic local landmark. Other designs include Manchester’s Urbis, Edinburgh’s Forth Bridge, Glasgow’s Armadillo and the London city skyline.
The installations will see some of the world’s top ice sculptors, Duncan and Jamie Hamilton, Ben Edson, Jack Hackney and Darren Jackson work through the night to carve the structures from a mix of clear and white ice. The ice blocks for the sculptures, being prepared in giant freezers at the Hamilton’s workshop in South West London, will be transported to each location on the 11th of September. Upon arrival, they’ll be slotted into place and shaped into their illustrious designs, incorporating limes, green apples and frozen bottles of Smirnoff flavoured vodka.
Sculptor Duncan Hamilton comments;
“We were delighted to be asked to work with Smirnoff Flavours. This is the first time we have been asked to design and produce a project of this scale. The challenge to present such unique large sculptures in five city centres, at the same time and on the same day is wonderful.”
Michael Martin, spokesperson for Smirnoff vodka comments;
“We wanted to do something original and exciting and resolutely iconic to mark the launch of Lime Smirnoff and Green Apple Smirnoff in the UK. When we saw what the Hamilton’s had in store, we were blown away. Make sure you get to see the sculpture before it melts and check out the new flavours of Smirnoff available in many bars around the country!”
Weighing an impressive 3 ½ tonnes, the sculpture will take 4 men approximately 5 hours to construct and carve from the time the blocks arrive on site. Once completed, they will be on show day and night, until the ice melts and the monuments disappear.
Ben Edson and Darren Jackson – Ice Sculpture for Adele’s Cold Shoulder Video
Lime Smirnoff and Green Apple Smirnoff will be available in selected bars and grocery stores across the UK.
The recommended signature serves for Lime Smirnoff and Green Apple Smirnoff are:
Green Apple Smirnoff
50ml measure of Green Apple Flavoured Smirnoff® Vodka
150ml of quality lemonade
Garnish with a freshly chopped slice of green apple
Serve in a tall glass filled with ice
1.9 units
Lime Smirnoff
50ml measure of Lime Flavoured Smirnoff® Vodka
150ml of quality lemonade or cola
Garnish with a fresh wedge of lime
Serve in a tall glass filled with ice
1.9 units
The SMIRNOFF word and associated logos are trade marks.
About Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.co.uk and Diageo’s own global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.
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For further information/ interviews/images please contact: Effie Kanyua +44 7324 7099 / +44 7801 704110 effie@splendidcomms.com
Celia Cochran +44 7324 7203 / +44 779 334868 celia@splendidcomms.com
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